Step 1: Validate Your Idea

The Power of a Magnetic Idea

This e-book helps you decide if your latest brainstorm is a viable business.

The examples and exercises will help you refine your idea and polish it into a winning business concept.

If it passes our 10 question 'T/F' test -  it's a 'go!'

Step 2: Define Your Product

Greatness by Design

This e-book shows you how to take your idea and turn it into a successful product or service.

One that is modeled after the most successful products and services of today.

Pass the exam and you're ready to move on to choosing a business model.

Step 3: Choose Your Business Model

Foundational Transactions

This e-book shows you how to pick the right business model.

Many make this process more complex than it needs to be.

Even if you don't know Excel, you'll leave this step with a sound plan for profits.

Step 4: Craft Your Sales Pitch

An Offer They Can't Refuse

This final e-book helps you craft a pitch that your customers find irresistible.

With fill-in-the-blank simplicity, you'll model the best proven copyrighting techniques used by direct marketers.

Pass the 'final exam' and be confident that your business idea will succeed!

Have a great business idea? Not sure? Find out now! If it passes the four tests in this series of e-books, you can be pretty sure you’re on to something big!

6 Little Known Factors That Are Costing You Sales

In a previous post, I covered how a door-to-door salesman used Robert Cialdini’s Influence triggers to sell me a six month supply of frozen chicken breasts. After breaking down what happened, I was impressed with how well Cialdini’s framework explained how the salesman persuaded me to buy. Which brings up a question, what about the [...]

I Slammed the Door in His Face . . . Part 2

Welcome back to the story of how a door-to-door salesman sold me a six month supply of frozen chicken breasts in twenty minutes. In Part 1, I analyzed what happened using Robert Cialdini’s famous Influence framework. It turns out that our salesman used all six techniques. And, they worked like a charm. If you missed [...]

I Slammed the Door in His Face. Twenty Minutes Later He Sold Me $300 of Frozen Chicken Breasts.

Who says door-to-door sales doesn’t work? Just last week, my wife and I bought a six month supply of frozen chicken breasts.  From a guy we never met before.  From a company we never heard of.    All from the comfort of our front porch. We got sold. It might have been the shortest sales cycle [...]

Confused About Costs? 3 Tips the Pros Use

When planning a new business venture, costs are always difficult. Why? For one, there are so many of them.  Most people try to get a handle on the chaos by creating a fifty-two line Excel spreadsheet. That’s their first mistake – they try to capture everything.  Which is pretty much impossible. Their second mistake?  They [...]

Just Another Roadside Diner? Not Anymore!

My wife and I just got back from a twelve-day road trip through Utah’s National Parks. As is customary on such trips, we ate at a handful of roadside diners tucked in between the towns of ‘Nowhere’ and ‘Are-We-There-Yet’. Every Diner Same as the Next Most of these diners are pretty much the same. The [...]

Hate Business Plans? Time for a New Story

Everyone knows the business plan process is broken. I mean – who looks forward to writing a business plan? Much less reading one. Nobody. Let’s face it. The textbook business plan is too long, too boring and not intuitive. All those formal sections – competitive analysis, marketing strategy, financial plan – yawn! They put us [...]

How to Know if You Have a Great Business Idea

Is your latest business idea a winner or a waste of time? We’ve all been there. A couple of brews, a couple quick calculations and you’re a business genius! You’ve found the idea that no one else thought of. You’re sure to make millions by next year! Or are you? How do you know in [...]

He Broke Through His Traffic Plateau in 3 Hours

One of our readers and coaching clients recently came to me with a problem. Kris has a successful foreign exchange trading business.  He sells training materials and software that teach others what he knows. Most of his sales occur online.  Over the past year, he’s steadily built his website traffic and is doing a “decent” [...]